Five Significant Mistakes Brand Owners Make with Structural Packaging

For every kind of product, brand owners seek unique ways to add value in packaging and sales. Every company wants to expand and enhance its customers’ experience. Brand owners hunt for something innovative, meaningful, and durable in the packaging. Moreover, they need something that is sustainable for the environment and gives a friendly unpacking experience to consumers.

Therefore, for a brand owner, it is compulsory to ponder on some fundamental aspects of packaging. The structural packaging has never been an important agenda for companies and customers. Thus, a brand should know the difference between the 2D dimension and 3D capabilities of structural packaging.

To understand the difference between competences in 2D and 3D is necessary because almost every packaging company assumes that the dimensional step is an effortlessly one agenda.

Therefore, we bring you five significant mistakes brand owners and design services do (unintentionally).

Every Graphic Agency has a 3D Expertise

Very few graphic agencies have 3D expertise. However, almost every go-to-graphic service has a 2D specialization. Thus, for effective structural packaging and improved customers’ experience a company needs 3D capabilities. There are many skills and approaches required for gaining the best consumers' experience and unique packaging. Hence, before investing in a go-to-graphic agency, a brand owner should know its 3D expertise, abilities, and innovative designs.

Comparison of Budget and Timescale Between 2D and 3D Projects

For every 2D project, the timescale is short. The graphics designers quickly finalize the sketch and implement it. Therefore, almost every brand owner is familiar with the short-term goal and timeframe of 2D designs. They usually do not envision long-term packaging goals. However, structural packaging projects have often done in a hurry.

Therefore, a brand owner should consider the long-term goals, standout merits of packagingprojects, longer timescales, and high investment. When a brand has a long-term motive, it can refine and develop the consumer’s experience and sales. A company needs appropriate tools and products for 3D designs. Long-term goals for packaging can give an owner a friendly packaging experience and environmentally sustainable involvement. Therefore, for successful 3D graphics, a company should compare its timescale and cost with 2D projects. An owner needs a realistic approach to be successful in 3D structural packaging.

Assuming that a High-Quality Visual Portrayal Could Easily Go into the Production

These days, because of the development and enhancement in technology, brand owners can portray their ideas. However, they assume that the implementation is quick and easy. They can represent their plans and schemes with more depth, fineness, and pragmatically. But, the problem is that they think because of the ideas, they can directly go into production.

Thus, several times, we have to make our clients understand that this is just an initial concept, it needs a complex operation to hit the mark.

Misjudging the Power of Transparent Two-Way Communication

Many brand owners and graphics companies do not pay attention to the significance of clear two-way communication throughout the process.

When your packaging and boxes are in the production journey, both the company and graphics agency should communicate. Many necessary decisions could take by the designer. Therefore, a brand should brief all his concepts, demands, and ideas. Likewise, a production house should describe their opinion, tools, portraits, and timeframe.

Taking Unnecessary Aid of Freelancers

Many brand owners assume that they can sell everything with the help of content writers. Every publicity is not in the hands of freelancers. Graphics and brand agencies have more 2D projects than 3D. Therefore, they hire online publishers and advertisers to enhance their 3D opportunities. Well, unnecessary aid can lead these companies into anundesirable expense. Hence, do not seek freelancers’ support for every new concept.